September 13, 2022

Loungewear, the new fashion trend.

The pandemic changed our lives, and that too in a big way. It has also transformed the way we usually dress. With all that social distancing, lockdowns and WFH, our graceful parties wear dresses and smart office wear didn't see the light of the day for months. Be it due to changes in the season, the rising trend of sustainable styles or perhaps a worldwide pandemic, fashion keeps evolving and changing for good. And recently we witnessed the rise of comfort wear and loungewear. Gradually, as we spent more and more time lounging around at home, we started giving importance to comfort over everything and before we knew it, Loungewear became a fashion statement. We also found ways to wear comfortable clothing without compromising on style. Fast forward to The year 2022, every high-end fashion designer is now redesigning the classic wardrobe staples in loungewear fabrics – same comfort, new textures. Loungewear, if styled right, makes you feel comfortable and also looks sophisticated. Be it your PJs or your co-ord night suit, you can step out in them and carry off your loungewear in style. The right accessories can add more sass to your uber-cool look! But what’s with all the craze around loungewear? Let’s find out!

COMFORTABLE:

Crafted with fabrics that are soft, lighter and kinder to the skin, loungewear offers maximum comfort. Not only this, but it is also versatile enough to be Styled to look super trendy. Loungewear is generally a Balance of Fresh and neutral palettes. Earlier, Loungewear was mainly characterized by a palette of neutral hues. Post-pandemic, this palette was somewhat widened to include brighter, more lively colours to add excitement and joy to the mundane everyday loungewear. For instance, Striped and Butti Printed Blue Kaftan by Shararat gives you that cheerful summery feeling through its vibrant hues. Exhibiting a fascinating breezy vibe, this kaftan comes in a happy bright blue. Carved with premium cotton fabric, it comes with an adjustable drawstring to compliment your body type. Perfect loungewear for a casual day!

BACK TO THE BASICS:

In the current scenario where we are all about self-care and improving the quality of life, we are steering clear of uncomfortable fashion trends and styles. We prefer clothes that are crafted with soft, breathable fabrics like cotton and offer maximum ease and comfort. We pick outfits that we can work in or lounge about in without feeling uneasy. If you can relate to the fashion goals mentioned above, might we suggest a timeless addition to your loungewear collection? Say hi to the time-tested Blue Floral Printed Stripe Co-ord Night Suit by Shararat. This floral pyjama set in midnight blue is iconic, quirky and timeless. This co- ord set is the perfect option for all your comfy routines. Lounge easy at home, or wear it for your coffee outings and let your skin “smile”.

SLOW FASHION:

The pandemic has taught us that fast fashion is a passe. High-quality timeless designs will never fade, and the concept of sustainable and slow fashion will be the new trend. And loungewear is an integral part of this new fashion trend. As we have observed in the past few months, comfort remains the backbone of fashion. Loungewear ticks all the right boxes and is not just a trend but a lifestyle! You can also visit our website www.shararat.in to discover our timeless loungewear collection for women.