Press Releases

Post Covid "Shararat" becomes a "One Stop Bedroom Fashion Destination" for Women to make their Bedroom Life Spicy & Fun

Even today, a significant percentage of women in our country look after their household almost single handedly. Nor are they just accomplished mothers, wives, and daughters, but a lot of them also manage their careers simultaneously, they are the original multitaskers.
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5 Reasons Wearing Pretty Intimate Wear Is Good For Your Mental Health (& Our Top Picks For Some #Shararat)

Lingerie has evolved from being just an undergarment meant for protecting a woman’s modesty to something far more experimental, unrestrictive, and a celebration of femininity. Now designed for the sensuous you, we’ve come a long way from the oddly-shaped cone bras of the 50s. Lingerie now refers to a far more expansive term that includes different styles of inner wear, intimate wear and loungewear that isn’t for your partner’s eyes only.
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Fashion is the armour to survive the reality of everyday life.

SHARARAT- is a trade name, a platform for females particularly of 20-60 age group to showcase their misdemeanor but in a cute way while being comfortable. A variety of lounge wear is available in just one click which includes nightgowns, kaftans, sleepshirts, pyjamas, night sets and what not.
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Self-Starter: Co-Founders Of Shararat Avinash & Shanky Sharma Offers Tips On Building A Business In Women’s Sleepwear & Loungewear Space

Your home is where your heart is. It’s your safe and happy space, your comfort zone – a place where you don’t mind letting your hair down, simply be in your own skin and act like your own boss. A place that you call your own. Hence, what you wear needs to mirror your lifestyle at home, your definition of comfort and your personality, and contribute to your happiness.
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Master of Growth with Mohit Ambani

Growth advice from around the world - to share stories and strategies that helped them grow from zero to 100. On each episode, host Mohit Ambani - Unotag Founder - proves a theory about how people have reached the status of master of growth while guests share how they grew and what skills helped them grow.
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5 Beautiful Kaftans To Add To Your Fashion Essentials

Our choice of an at-home uniform is a blend of a comfortable silhouette which portrays style as well. Kaftans are always a relaxed choice when it comes to our loungewear fashion and their eclectic styles always make them all the more attractive and fashionable.
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*Startup Talks (Ep 3)*

Shararti live session with *Mr. Avinash Sharma, co-founder of D2C brand @shararat.in.* Shararat is a D2C loungewear brand spreading happiness and comfort through its exciting range of products. Captabl team wish more success and growth to them.
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Have you ever wondered how couplepreneurs manage both their businesses and their personal lives?

Well, in this episode, @sharma.avinash2003 and @shanky.layal share their experiences of starting a business together, challenges they faced in the process and what they did to overcome it. They also talk about the secrets of making a business successful together!
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Are you an entrepreneur? Are you a millennial?

our YouTube channel "Entrejourn” on June 3rd. Please stay subscribed to receive notifications about future episodes.
Follow and Subscribe : Our Youtube Channel: https://lnkd.in/gcHv4f-s
Our Instagram Handle: https://lnkd.in/dus4wcsh
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The List: 11 Loungewear Outfits That Can Be Taken From Day To Night

Don’t feel like getting out of your jammies? Don’t worry, no one does. The seemingly endless months during the pandemic gave rise to a new segment in fashion, also known as the ‘Work From Home (WFH)’ style.
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Achiever's Success Story

With an intent to provide the best fabric and technology to the loungewear industry, Shararat is the successful outcome of sheer perseverance and hard work.
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