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Shararat - Be Naughty Be Happy

Shararat is an e-commerce loungewear brand that started with just one goal in mind - to make apparels that ensure maximum comfort without compromising on style. Our collection comprises a wide range of loungewear and sleepwear including night suits, sleep shirts, maternity wear, night gowns, cotton printed pajamas and Kaftans. While our quirky prints and trendy designs will ensure you get an all clear pass from the fashion police, the super soft and breathable fabrics we use will keep you fresh and comfy all night (or day!).

To buy the best nightwear online In India, find our collection on all major digital e-commerce platforms including Ajio, Meesho, Myntra, Flipkart and Amazon etc.

Our Story

Shararat is the brainchild of co-workers turned life-partners turned business partners, Shanky and Avinash. While Shanky believes in keeping it simple, Avinash has a naughty streak. The contrasting qualities they bring to the table led to the creation of this amazing venture back in 2016. With Shararat, the duo wishes to add a little fun and nautiness and lots of comfort and happiness to their customers’ lives.

The brand is on a mission to use best in class fabric and technology to offer you the widest range of comfortable and stylish womens sleepwear & loungewear staples.

Our Collection - Choose from a wide range of sleepwear and stay-in dresses for women

It's the age of comfort chic stay-ins and your worn-out baggy tee may just not make the cut anymore. That’s where we come in - to make sure your loungewear and sleepwear collection is not a snooze fest!

At Shararat we believe that a little bit of naughtiness is key to a happy life. Our sleepwear and lounge apparels are a blend of vibrant colors, playful designs, comfortable fabrics and versatile styles! But the most important ingredient we use is a dash of shararat. And with that philosophy in mind, we aim to save you from the grips of boring sleep and comfort clothing for women.

Pyjamas: Made with premium fabrics (and love) our pajama collection is just what you need to give your wardrobe a trendy upgrade. The fun and playful prints look too cool to reserve these cotton pyjamas for women only for the bedroom. Pair them with the right t-shirt, top or kurti and you are ready for the day!

Sleepshirts and Shirt Dresses: Nothing beats the pleasure of slipping into one of our cozy cotton/rayon sleepshirts after a long and tiring day. Look stunning in checks and strips or rock bold solid colors, the choice is yours.

Nightgowns: Give your skin the space to breathe with our fashionable nightgowns and maxi dress. Be it floral and ethnic prints or modern and abstract patterns, you are sure to find something that’ll vibe with your personal style.

Pyjama sets and short sets: Our range of stylish and affordable womens night suits and loungewear co-ordinate sets are a game-changer. Take your pick from a range of relaxed fitted pyjama and short coord set for night wear that you can use as a night suit or WFH clothing or even wear at a girls night . The best thing about Women Co-ord Sets? You can mix and match the pieces with other apparels to spice it up!

Kaftans: Our easy-breeze kaftans are super versitle. These are comfy enough to be worn as maternity nightwear and stylish enough for you to step out in them. These short and long kaftans come in a range of popping colors and pleasing designs.

FAQs

Q. Why is good sleepwear important?

Comfort is vital for a restful sleep. The right nightwear for women will help you get in the mood for sleep by enabling optimal breathability and offering maximum comfort. It’ll also help regulate your body temperature to improve your quality of sleep.

Q. Can loungewear look chic?

When styled the right way, your loungewear can make you look and feel stylish! The trick is to choose the right color, fit and pattern. Layering and accessorizing are your mantras for creating the right womens loungewear look. Buy a ladies pyjamas online and mix and match it with your crop tops and tees or choose a vibrant short kaftan and wear it as a dress…the possibilities are endless!

Q. Can you step out in your pajamas?

There is no reason why you can’t rock a pair of women’ s pyjama pants outdoors. Comfortwear became the go to option for many during the pandemic. And though the world is up and running once again, we still can’t let go of our comfortable pajamas! If you are planning to step out in womens pyjamas, what you can do is add a few fashionable touches to your look. Choose happy prints and vibrant colors…anything that represents your personal style. Mix and match your cotton pajamas with other wardrobe basics to create new styles! Pair it up with a crop top and oversized shirt for a chill look. Or wear a tucked-in semi formal blouse for a more refined look.

Q. How do I choose a nightwear?

When it comes to nightwear, we are spoilt for choices. That makes it a little difficult to choose the right one. The rule of thumb is to go with something made of comfortable and breathable fabric. Silk and cotton sleepwear are two great options to go with. You also need to keep in mind the climate. Hot and humid weather calls for airier nightwear. To ensure that what you wear looks flattering, choose the right silhouette. Also, you may not want too much detailing. Keep it simple!